Han's journey in the construction equipment field started in 2011 when he entered the Uzbekistan market as an exclusive Volvo dealer. From the outset, he recognized the value of understanding customers' needs and providing them with top-notch service. Han's dedication to customer data and service quality laid the foundation for what would become RCE.

During his tenure in the industry, Han witnessed the need for a significant transformation in the way heavy equipment was bought and sold. He envisioned a retail experience that truly knew its customers, offered a wide range of equipment options, maintained unwavering quality standards, and provided the most competitive prices. It was clear to Han that the time had come for construction equipment to be sold online.

In 2016, Han brought his vision to life by founding RCE, headquartered in Korea with a thriving branch in Vietnam. At the inception, many skeptics doubted whether end users would trust making a purchase decision without physically inspecting the machines. However, RCE quickly dispelled these doubts, making double-digit growth every year and building a fandom in the region.

At RCE, we source equipment directly from sellers, ensuring that our customers access the best prices in the market. We take quality seriously, with a dedicated team of skilled technicians who inspect and refurbish every machine, guaranteeing that our customers receive the finest products available. Our commitment to service excellence extends to our service center in Vietnam, where customers can enjoy a free visit service within 48 hours.

While RCE initially established astrong presence in Asia, including Korea, Japan, Vietnam, and China, we are nowexpanding our reach to serve customers worldwide. Our mission is to provideheavy equipment end-users with the best products and services available,enabling them to focus entirely on their primary tasks and projects.