ABOUT

Our Vision and Mission

At RCE, we are on a mission to revolutionize the construction industry for our valued customers.
Through our cutting-edge platform, we empower customers to directly purchase meticulously inspected heavy equipment from across the globe, all at the most competitive prices.
We go above and beyond by offering a comprehensive fulfillment service that covers everything from financing to after-sales support, ensuring an unparalleled purchasing experience.

Quality You Can Trust

At RCE, quality is our hallmark.
We exclusively offer fully inspected equipment sourced from trusted markets like Korea, Japan, and China.
Our commitment to quality assurance includes:
  • Rigorous inspections conducted at least three times: before and after equipment transportation, as well as before handover to you.
  • Thorough inspections carried out by seasoned professional technicians with a keen eye for detail.

Lowest Prices in the Market

We understand the value of your investment.
That's why we've streamlined the direct transaction process to make it as simple as possible, ensuring you get the best deals.
At RCE, you can expect:
  • No middlemen. No brokers. No stockpiles. We connect you directly to the source.

Satisfaction Guaranteed

Your satisfaction is at the core of our commitment.
We are dedicated to minimizing maintenance costs and reducing downtime for your machines.
With RCE, you can rely on:
  • Prompt response from our skilled RCE technicians, who will be at your worksite within 48 hours after your call.
At RCE, we are driven by a passion for innovation and customer-centric solutions. Join us in reshaping the construction equipment industry, and experience a new era of efficiency, quality, and satisfaction. Your success is our success, and we are here to make it happen.

Our Journey

At RCE, our journey has been marked by significant milestones that reflect our commitment to innovation, growth, and customer satisfaction.
Here are some key moments from our history:
2016

Foundation of Wub HoldingsCo., Ltd

The seeds of RCE were planted in 2016 when we were established as Wub Holdings Co., Ltd, laying the groundwork for our future endeavors.
2018

Expansion and RCE Platform Launch

In 2018, we opened our Hanoi office, extending our reach and presence. It was also the year we introduced the RCE platform, setting the stage for a new era in construction equipment commerce.
2019

Recognition and Awards

Our dedication to excellence did not go unnoticed. In 2019, we were honored with a Minister Award from the Ministry of SMEs and Startups in Korea, recognizing our contributions to the industry. Additionally, we received the prestigious "$3 Million Tower of Export" accolade from the Korea International Trade Association.
2020

Expanding the sourcing network to Japan and China

With 2020 came significant growth as we expanded our sourcing operations to Japan and China, broadening our product offerings. We were also designated as a "Promising SME Company" by the Korean government and earned the "$10 Million Tower of Export" award from the Korea International Trade Association.
2021

Innovation and Customer Outreach

In 2021, we furthered our commitment to innovation by establishing an R&D department. We also built a robust database of 10,000 end customers in Vietnam, strengthening our understanding of our clients' needs. Furthermore, we consistently added over 500 new machines to our platform every month, ensuring our customers had access to the latest equipment.
2022

Investment for Better Service

The year 2022 marked a significant milestone as we secured $5 million in Series A funding, enabling us to accelerate our investment on customer service. We were also recognized as a "Baby Unicorn" by the Ministry of SMEs & Startups, acknowledging our potential for transformative impact. Additionally, we received the prestigious "$50 Million Tower of Export" award from the Korea International Trade Association.
2023

Global Expansion and Excellence

As we continue to expand our global footprint, we established a corporation in Japan in 2023, further solidifying our presence in the Asian market. Additionally, we proudly received the AABI Torch Award for Internationalization and the Torch Award for Best Nominee (South Korea), demonstrating our commitment to excellence on a global scale.

These milestones are a testament to our unwavering dedication to delivering the best products and services in the construction equipment industry. As we move forward, we remain committed to pushing boundaries, fostering innovation, and setting new standards for the benefit of our valued customers worldwide. Thank you for being a part of our journey.